As humans, we have an underlying “blueprint” for how we perceive and process the world around us, and the study of psychology helps us decipher this blueprint. Designers can use this knowledge to build more intuitive, human-centered products and experiences. Instead of forcing users to adapt to the design of a product or experience, we can use some key principles from psychology as a guide for designing in a way that is adapted to people.

This website seeks to make complex psychology heuristics accessible to more designers through an interactive resource that collects those that are relevant to user experience design and presents them in a visually engaging way. It was created by Jon Yablonski.

Have some feedback you’d like to share? I’m always open to suggestions and ideas. Feel free to reach out via the contact form below.

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High-resolution posters are available for purchase via The Online Store of Jon Yablonski. In addition, there are 11"×17” posters available for free. You can download the entire set of free posters. Posters are licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. To view a copy of this license, visit

Index Poster


A museum-quality poster made on thick and durable matte paper.

Buy Large Format Poster

More about this project


Tools used to create this site include Sketch App for design, Hugo for static site generation, and Hugo Pipes for asset processing. Typography is set in IBM Plex Sans and Plex Mono, an open-source typeface by IBM.


Feel free to reach out with feedback, questions or just to say hello.

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