Aesthetic-Usability Effect
Users often perceive aesthetically pleasing design as design that’s more usable.
Choice Overload
The tendency for people to get overwhelmed when they are presented with a large number of options, often used interchangeably with the term paradox of choice.
Chunking
A process by which individual pieces of an information set are broken down and then grouped together in a meaningful whole.
Cognitive Bias
A systematic error of thinking or rationality in judgment that influence our perception of the world and our decision-making ability.
Cognitive Load
The amount of mental resources needed to understand and interact with an interface.
Doherty Threshold
Productivity soars when a computer and its users interact at a pace (<400ms) that ensures that neither has to wait on the other.
Fitts’s Law
The time to acquire a target is a function of the distance to and size of the target.
Flow
The mental state in which a person performing some activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity.
Goal-Gradient Effect
The tendency to approach a goal increases with proximity to the goal.
Hick’s Law
The time it takes to make a decision increases with the number and complexity of choices.