- Limit the time it takes to complete a task to what users expect it’ll take.
- Reducing the actual duration to complete a task from the expected duration will improve the overall user experience.
- Leverage features such as autofill to save the user time when providing critical information within forms. This allows for quick completion of purchases, bookings and other such functions while preventing task inflation.
Articulated by Cyril Northcote Parkinson as part of the first sentence of a humorous essay published in The Economist in 1955 and since republished online, it was reprinted with other essays in the book Parkinson’s Law: The Pursuit of Progress (London, John Murray, 1958). He derived the dictum from his extensive experience in the British Civil Service.